Privacy Policy

Last updated: June 2026

Contents
  1. Who we are
  2. Information we collect
  3. Cookies and similar technologies
  4. Analytics and session recording
  5. How we use your information
  6. How we share information
  7. Your choices and opt-out
  8. Data retention
  9. Security
  10. Age requirement
  11. Your privacy rights
  12. Changes to this policy
  13. Contact

This Privacy Policy explains how CappingAlpha collects, uses, and protects information when you use cappingalpha.com (the "Site"). By using the Site, you agree to this policy. It works alongside our Terms of Service.

1. Who we are

CappingAlpha LLC ("CappingAlpha," "we," "us") operates a sports betting intelligence website that ranks, scores, and tracks daily picks. We are based in the United States and our audience is primarily United States residents who are 18 or older.

2. Information we collect

We do not knowingly collect financial account numbers, government identifiers, or sensitive personal information, and we ask that you not send them to us.

3. Cookies and similar technologies

Cookies are small files stored in your browser. We use two kinds:

We show a brief cookie notice on your first visit. Continuing to use the Site means you are aware of this policy. You can change your analytics choice at any time below.

4. Analytics and session recording

We use PostHog, a product analytics service, to understand which features people use and where they run into friction. This includes aggregated metrics (pages, tabs, clicks, referrers, devices) and may include session recordings that capture on-screen interactions such as clicks, navigation, and scrolling.

To protect your privacy, recordings are configured to mask everything you type. We do not record the contents of input fields, and payment details are entered only on Stripe's secure checkout, never on our pages. We use this data to improve the Site, not to identify you personally beyond your account.

5. How we use your information

6. How we share information

We do not sell your personal information. We share information only with service providers that help us run the Site, and only as needed for them to perform their work:

We may also disclose information if required by law, to protect our rights or the safety of others, or in connection with a merger, acquisition, or sale of assets.

7. Your choices and opt-out

You can opt out of analytics and session recording at any time. This sets a preference in your browser and stops new analytics collection on this device.

You can also block or delete cookies in your browser settings, and you can request access to or deletion of your account data by contacting us (see Section 13).

8. Data retention

We keep account information for as long as your account is active and as needed to provide the Site. We keep analytics and log data for a limited period for analysis and security. We keep billing records as required for tax and accounting. When data is no longer needed, we delete or anonymize it.

9. Security

We use reasonable technical and organizational measures to protect your information, including password hashing, encrypted connections (HTTPS), and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Age requirement

The Site is intended only for people who are 18 or older. We do not knowingly collect information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it.

11. Your privacy rights

Depending on where you live, you may have the right to access, correct, or delete your personal information, and to opt out of certain processing. California residents have rights under the CCPA, including the right to know what we collect and to request deletion. We do not sell personal information. To exercise any right, contact us using the details below and we will respond as required by law.

12. Changes to this policy

We may update this policy from time to time. When we make material changes, we will update the date at the top and, where appropriate, provide additional notice. Your continued use of the Site after an update means you accept the revised policy.

13. Contact

For privacy questions or requests, contact us at [email protected].

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